The neWest cigarette made specifically for women comes wrapped in a shiny black package with borders in shades of pink and teal. ...
WASHINGTON -- The neWest cigarette made specifically for women comes wrapped in a shiny black package with borders in shades of pink and teal.
If the packaging doesn't grab the attention of the fashion-conscious female, perhaps the cigarette's advertising campaign will.
In one magazine ad, the sleek boxes of smokes are framed by long-stemmed roses. "Light & luscious," the text promises.
Another ad prominently showcases a sophisticated evening gown, along with stiletto heels, a stylish handbag and other fashion accessories. The text suggests that women "inspire your inner style maven" and helpfully provides a Web site where they can find vintage clothing stores in their area. The address: Camelsmokes.com.
"It's a very seductive form of advertising," said Rep. Lois Capps, D-Calif. It's also flagrantly irresponsible, she said.
Capps has been leading a campaign in Congress to persuade magazines to reject advertising for the cigarette, Camel No. 9.
RJ Reynolds Tobacco Co., eager to capture a bigger share of the market of women smokers, rolled out the new cigarette in February.
Capps and others don't buy RJ Reynolds' claims that it is trying to win over women who are smoking another brand. They believe the cigarette maker is deliberately trying to get young women and teenage girls to take up smoking.
"This is not about getting 40-year-old women to switch (brands)," said Matthew Myers, president of the Campaign for Tobacco-Free Kids, an anti-smoking group. "This is about a company that is trying to grab a larger share of the youth market."