Light Cigarettes targetted in state Health Department campaign

BINGHamTON, NY State health officials are working to alert New Yorkers to what they call the "hidden dangers" of so-called light Cigarettes. ...

BINGHamTON, N.Y. State health officials are working to alert New Yorkers to what they call the "hidden dangers" of so-called light Cigarettes.

The Department of Health has launched a six-week campaign to educate smokers about the health risks posed by Cigarettes that are billed as "low tar." Health experts say light Cigarettes are not safer than regular smokes.

Russell Sciandra (SHON'-druh) -- director of the Center for a Tobacco Free New York -- says the state's new effort is a good "beginning" but it's not enough.

Sciandra told a Binghamton radio station (W-N-B-F) that people need to hear the message "over and over again" for it to be effective.

Sciandra said while the state has allocated about three (m) million dollars on the light cigarette campaign, the tobacco industry will be spending "many multiples of that" promoting the same Cigarettes in New York.

(Bob Joseph, WNBF, Binghamton)


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